Newsletter - Issue 35 - Special Report

Every once in awhile, the stars align themselves, the earth trembles, scientists rejoice, and the world of sports nutrition gives birth to a new breed of supplementation. Well, needless to say, that's what's happened. The folks at iSatori have developed what they consider to be the "world's perfect meal supplement." Agree or disagree, there's no denying something very special has emerged. Why? Because people everywhere agree.

When a product can deliver on its promises, like Eat-Smart does, it goes without saying that you've got another breakthrough in the supplement industry. So today, we decided to sit down and chat with Stephen about his company's newest creation. The "Flavor It Your Way" meal replacement protein shake called Eat-Smart. And he's excited to share his message with you. Answering questions like, "What is it? What makes it so different? What's in it? And should I be using it?"

Q: What exactly is EAT-SMART?

A: In simple terms, EAT-SMART is a high-protein meal-replacement nutrition shake. But don't be fooled, EAT-SMART is more than your typical, "run-of-the-mill" meal replacement—much more! First, with EAT-SMART, we spared no expense to develop a healthy formula that is the closest thing to a nutritious, whole-food meal as possible... combining only the highest quality proteins, whole-food/low-glycemic carbohydrates, essential "good" fats from flaxseeds, and we even added a healthy dose of fiber. Plus, it's sweetened with Splenda® (brand sucralose), instead of aspartame.

"...with EAT-SMART, we spared no expense to develop a healthy formula that is the closest thing to a nutritious, whole-food meal as possible..."

Even more exciting, with our unique, patented flavoring technology, for the first time ever, you get to "Flavor It Your Way™" by choosing from our wide assortment of Flavor Enhancers™, as you pick whichever flavor you want, anytime you want it... and best of all, each flavor tastes exactly like your favorite dessert! Quite simply, EAT-SMART is "the world's perfect meal supplement." (One mouthful, and we're certain you'll agree!)

Q: What is the "Flavor It Your Way" Experience?

A: This is the most exciting question to answer. First, let me ask you a question: which flavor are you more sick and tired of drinking in your meal replacement or protein powder—boring chocolate or plain old vanilla? One thing we immediately recognized when developing EAT-SMART was that we too were tired of drinking these bland, "ordinary" flavors.

Therefore, we decided to do the impossible... flavor our meal replacement to taste exactly like your favorite desserts. But, even then, we felt it wasn't enough just to offer superior, gourmet taste... so we decided to do the unimaginable... create a way for you to flavor your shake, whichever flavor you want, anytime you want.

Needless to say, the unthinkable took time to develop. It also took finding the "right" person to help us. Thankfully we did. We tracked down a gentleman responsible for some of the most scrumptious, mouth-watering flavors known to humankind. He is a flavor specialist and food technologist. The result was thousands of dollars invested, 72 denied prototypes later, and nine months of trial and error... Voila! Mission accomplished! We created the perfect "Flavor It Your Way" experience.

Now, with EAT-SMART, for the first time ever, thanks to our patented flavoring technology, called Flavor Enhancers™, you get to choose from our wide assortment of outrageously delicious, almost "sinful" flavors—that taste like real "cheat-food" desserts like Strawberry Cheesecake, Peanut Butter Cups, Cookies & Cream, and Cinnamon Roll. Imagine that. No more boring chocolate. No more plain old vanilla.

"...thanks to our patented flavoring technology, called Flavor Enhancers™, you get to choose from our wide assortment of outrageously delicious, almost 'sinful' flavors..."

(What's even more exciting is that, right now, as I write this, we're working on more gourmet dessert flavors... flavors like mint chocolate chip, banana cream pie, iced mocha latte with added caffeine [perfect for a breakfast jolt], 'nilla wafer and ice cream, and many more.) I can't wait for you to try them all!

Q: Does this "Flavor It Your Way" Experience exist anywhere else—is it in any other meal replacements or protein powders?

A: Absolutely not. You won't find our "Flavor it Your Way" Experience anywhere else. Why not? Because it doesn't exist anywhere else. We discovered it. We invented it. We spent months and months (along with thousands and thousands of dollars) to develop it. And we own the patent application on it.

Therefore, it would be foolish for any company to think they could actually duplicate our formula, flavoring technology, or the "Flavor It Your Way" Experience. In essence, they would be breaking Federal law.

What's more, if you've ever tried one of those protein powders that "claim" they taste like some dessert flavor... there's a good chance you were left holding three-quarters of your protein tub afterwards, wishing you hadn't wasted your money, simply because many of the ones I've tried (and I've tasted nearly all of them) don't even come close to tasting anything like the flavor claimed on the front of the label.

All things considered, I have a strong hunch that once you try our new EAT-SMART meal supplement, mixed with your favorite scrumptious, "dessert-like" Flavor Enhancer, you'll never think about using another meal replacement or protein powder brand—ever again! But, you have to try it first to believe me.

Q: What is it exactly that makes EAT-SMART so much better than all of the other meal replacements and protein powders available today?

A: I'm glad you asked. My answer to this question is a little lengthy, but it's important that you bear with me, so you can fully understand, and appreciate, the uniqueness of EAT-SMART.

Unfortunately, this is a market where you and I are constantly bombarded with advertising claims about meal replacements and proteins that all try to claim the same things: theirs is the "best tasting," "easiest mixing," or "most superior formula," etc., etc. Well, needless to say, it's easy to be "tricked." (I know I've been duped more than once myself!).

For instance, there is nothing worse than trying a flavor which tastes absolutely nothing like the label claims. Or gulping down a shake that's so full of "cheap" proteins it leaves your stomach bloated and full of gas. Or, unknown to most consumers, consuming a formula that's full of outdated, unhealthy, and sometimes even dangerous ingredients (like maltodextrin, hydrogenated oils, or corn syrup solids, for example). Maybe you've experienced one of these problems? Believe or not, these types of complaints are quite common, and to be honest, are the main reasons we developed EAT-SMART.

Other than the fact that EAT-SMART is the only "Flavor It Your Way" meal supplement on the market, there are actually five very important factors that distinguish our product from all others:

1. For starters, Eat-Smart DOES NOT contain one of those tricky "protein blends" or a "proprietary protein" mixture near the beginning of the ingredient listing.

! EAT-SMART contains only the highest quality proteins—like microfiltered whey protein isolate (claimed by many leading experts to be the "gold standard" in proteins). In fact, it's truly our number one ingredient.

2. Next, EAT-SMART contains special enzymes and probiotics, and other meal replacements don't!

! EAT-SMART contains special enzymes and probiotics to help fully absorb the proteins. By adding protease enzymes like lactobacillus and B. bificluim probiotics to EAT-SMART, we could be assured and guarantee you'll never experience cramps, bloating, or gastric distress.

3. EAT-SMART DOES NOT contain a carbohydrate source that is derived from useless sugars, like maltodextrin, sucrose, corn syrup solids, or fructose!

! EAT-SMART is the first (and only) meal replacement to contain Nutrim™—a brand new complex carbohydrate derived from oats.What's great about Nutrim is that it is a low glycemicfood—38, which is far lower than most carbohydrates you find in meal replacements, like maltodextrin, which is around 158.

What's more, Nutrim has a high satiation index. What this means is that when you drink EAT-SMART, because it contains Nutrim, it will make you feel fuller, for longer, because it's so wholesome.

4. EAT-SMART allows you to choose from an assortment of great-tasting, mouth-watering flavors.

! EAT-SMART is full of flavor, and more flavor, and even more flavors—whichever flavors YOU choose.

Finally, you get to flavor your meal replacement shake YOUR way. Think of it as... any flavor, anytime!! No more boring chocolate or plain old vanilla.

! EAT-SMART comes with an unconditional "Total Taste and Superior Formula Satisfaction," 30-day money-back guarantee. We didn't hesitate for one minute to assume all of the risk by asking our customers not to necessarily take our word for the claims we make about the flavors and the superior formula... but to allow you to purchase EAT-SMART essentially risk-free*, so you can evaluate for yourself if our claims hold 100% true.

Just so you know, we get loads of emails every day from people who tell us just how much they love Eat-Smart. Not only the taste, but because it's so healthy too. When you read these letters, you really start to feel like you've built a great product. This makes me feel good.

"...we get loads of emails every day from people who tell us just how much they love Eat-Smart. Not only the taste, but because it's so healthy too."

Q: For achieving optimal results, how often should I consume EAT-SMART during the day?

A: There are at least two essential times of the day you should consume an EAT-SMART nutrition shake to assist you in fulfilling your daily dietary needs and help you achieve the fastest possible results.

First, it's absolutely critical you consume at least one EAT-SMART nutrition shake immediately following a workout or sporting activity. (By immediately, I mean within 20 to 30 minutes afterwards). A second time of the day that's also critically important to consume an EAT-SMART nutrition shake is first thing in the morning for breakfast.

The reason for these two important times of the day is twofold: 1) Post-workout consumption of protein and carbohydrates has been demonstrated, time and time again, in scientific research (and in the real world) to help replenish lost glycogen stores, which are literally stripped away when you train, and it also helps to "switch on" protein synthesis inside the muscles by supplying adequate levels of protein. Both of these mechanisms within the body are vitally important to help you recover faster and build new muscle tissue more rapidly; 2) Consuming a nutrient-rich shake first thing in the morning is not only a quick, convenient, tasty way to start off your day... it's also been shown in a recent study that people who regularly skip breakfast are 55% more likely to be overweight, develop diabetes, and accumulate bodyfat faster than those who normally eat a well-balanced ratio of macronutrients for breakfast, like the type of quality nutrients found in EAT-SMART.

Aside from these two times of the day, you can be assured that EAT-SMART provides a convenient, cost-effective way to replace literally any meal throughout the day... like lunch or an in-between meal. You can even use EAT-SMART as a pre-workout meal replacement (simply by using only one scoop, before working out, to make a smaller eight-ounce shake, so you're not still full when you weight train).

Lastly, one of my favorite times of the day to enjoy EAT-SMART is about a half-hour to an hour before bed. I choose one of my favorite Flavor Enhancers, one scoop of our "Base" formula, and make a small shake in a bowl by adding a little less water (to make it thicker). Then I let it chill in the freezer for about 15 minutes... and voila! It makes a fantastic EAT-SMART pudding dessert!! Key Lime Pie is one of my absolute favorites, followed by Strawberry Cheesecake. (For a complete list of our most outrageously delicious EAT-SMART Recipes, simply visit www.EatSmartMRP.com, and click on the tab that says "NEW Recipes.")

Q: I know EAT-SMART contains protein, but how much protein should I consume each day?

A: To accurately answer this question, you should first determine your daily activity level (for instance, are you sedentary or very active?), as well as your desired training goals (such as trying to lose bodyfat or gain muscle), and last, you need to assess your overall stress levels.

These factors will help determine, as closely as possible, your daily protein requirements. See, it's a scientific fact that for a sound, intelligent nutritional plan, especially for someone who trains with weights or undergoes intense, stressful physical activity, you should always consider consuming more protein than regular, sedentary folks.

It's pretty simple to figure out how much protein you require on a daily basis. Here's a quick reference guide in three steps: 1) Record your bodyweight in pounds. 2) Now divide your bodyweight by 2.2. 3) Next, multiply that number by (a) 1.6 if you exercise less than three times a week, or (b) 1.8 if you exercise more than three times a week. This final number is essentially how many grams of protein you should be consuming on a daily basis.

Then, if you want to divide that number by six—the number of meals you should consume each day to reach your goals—you'll know precisely how many grams of protein you should consume at each meal. Remember, don't obsess over a gram or two, here and there... you can always round up or down: just focus on achieving a close approximation of your daily protein requirements, based on the calculation I've provided above. This way, you'll be sure to reach your goals.

Q: Can EAT-SMART help me lose bodyfat and gain muscle?

A: For years, bodybuilders have known the importance of both increased protein and the convenience associated with meal replacements. Hence, the extreme popularity of both types of supplements for those seeking muscular growth. In fact, their findings have been substantiated by hundreds of scientific studies, which cite the importance of increased protein intake as an essential factor for building lean body mass (i.e., muscle). Noted nutritional scientist Peter Lemon, Ph.D., has even suggested that to build muscle mass, those who are actively strength training should consume around .8 grams of protein per pound of bodyweight. (Therefore, a 180-lb person would consume about 144 grams of protein a day). To further this point, I have found that about one gram of protein, per pound of bodyweight, is not only desirable but has always worked best for me.

Therefore, it only makes sense that EAT-SMART, which provides 38 grams of the highest quality proteins available per serving, could help anyone reach their goals of increasing lean body mass, if consumed multiple times throughout the day, supplementing balanced, whole-food meals.

More good news: if your goal is to build muscle and lose bodyfat, a new study in the Journal of the American College of Nutrition has recently surfaced which showed that high-protein meal supplements can help burn bodyfat by raising post-meal thermogenesis and resting energy expenditure. Both of these mechanisms are directly associated with the metabolism and your body's ability to burn bodyfat. So, I guess you could say that meal supplements (provided they don't have "junk" in them like fructose, maltodextrin, hydrogenated oils, and corn syrups) might work well as an effective way to help you lose bodyfat.

That's why EAT-SMART makes such a "smart" choice for supplementing meals: it contains the essential proteins and carbohydrates your body needs and doesn't contain any of these "filler," junk ingredients that could potentially grind your metabolism to a screeching halt and keep you from reaching your goals.

In yet another scientific study, it showed that meals containing protein, carbohydrates, and "essential" fats helped people control their appetites and cravings better. I don't know about you, but whenever I'm trying to lose bodyfat, and I lower my daily food intake, even slightly, I feel like I'm hungrier than ever before... making it that much harder to stick to my plan of eating sensibly.

And, as we all know by now, if you reduce your daily caloric intake, over time, you will lose weight. However, fighting off cravings can be difficult... that's why EAT-SMART contains added "essential," good fats, from flaxseed oil, which, as the study I just mentioned suggests, will help you stave off those uncontrollable hunger cravings, making losing bodyfat that much easier.

Other more notable research, from the science journal Metabolism, shows that people who get a greater percentage of calories from protein (as opposed to carbohydrates) tend to lose more bodyfat and retain more lean body mass. Because EAT-SMART contains more protein than carbohydrates, and it's lower in calories than most meal supplements on the market (240 calories per serving versus 280 calories and upwards for most others), once again, EAT-SMART is the "smart" choice for supplementing meals to help you lose bodyfat and retain, even gain, new muscle mass—as long as you combine it with healthy eating habits and a regular weight-training program.

Want to try it?

Closing Remarks from Stephen�

I realize many people will look at this Q&A session and say, "Hey, this is nothing but a blatant plug for your own supplement, Eat-Smart!" And you know what? That's a fair statement, and one that you are certainly entitled to say. But I will respond with this...

I work hard to bring my readers only the most current information on ways to help them build a better body. Very hard. And sometimes that information will be from scientific journals, seminars I attend, books I read, people I know and talk with—like biochemists and exercise physiologists... And other times it will come from me. Yep, your Editor-in-Chief. Your owner of a supplement company. And most important of all, your friend. I won't lie. I won't cheat. And I won't try to trick you. I run an honest business, and I work really hard to keep my friends. And if I feel another supplement, or mine, will help my friends build a better body and live a healthier life, then I will share that message with them. It's important to me that I be candid and open about all aspects of my life, which includes my business.

Something you will discover about us, which is completely unlike other supplement companies, is that while it seems nobody these days cares much about you after they've gotten your money, that's not the way we operate. I sincerely appreciate the fact that you have decided to trust me and my company. Maybe enough to invest in one of our supplements. And, because of that, I am not going to let you down. Ever.

In closing, I'd like to sincerely thank you for your interest in EAT-SMART, and for taking the time to listen to the remarks I have shared today. With all sincerity, I wish you the absolute best in health, life, and reaching your goals!

As always, if you have any additional questions or need expert advice on training, nutrition, or supplements, please feel free to call us toll free at 1-866-688-7679. (We're here from Monday through Friday, 8:00 a.m. to 6:00 p.m., MST). Or, you can always email us at info@iSatoriTech.com, and one of our fitness experts will gladly reply to you within 24 hours, if not right away! I wouldn't have it any other way!

This "instant" coupon entitles you to $5.00 off your first purchase of EAT-SMART.

*OUR UNCONDITIONAL EAT-SMART GUARANTEE: For your comfort, our guarantee states that if, for whatever reason, you don't completely love at least one of our exotic, gourmet Flavor Enhancers for EAT-SMART, or you don't find our formula up to par with your standards, simply return the unused (or used) container(s), and I'll cheerfully and promptly refund every penny of your investment (less shipping and handling). There's no fine print. No hassles. Just an honest guarantee.

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Everything you wanted to know about EAT-SMART® The World's "Perfect" Meal Supplement!