Stephen Adele

iSatori Offers Customers and Readers a Highly Creative Contest for Its Newly Released MX-LS7 High-Performance Fat Burner

[Golden, CO; Sept. 8, 2006] Contests are a great way to get inspired and spark the initiative for self-improve. Especially to build a better body. They help you set specific goals and are tied strongly to a deadline. And iSatori's Best Body Contest, as well as their offshoots with the local area police departments and civil servants, have gained in popularity (and competition) each year.

But Stephen Adele, CEO of iSatori, wanted to give his customers and readers of his newsletter a completely different kind of contest and help stretch their minds as well as motivate them to improve their bodies through their popular Message Board on his site (at www.RealSolutionsMag.com).

That's why he asked them to "Write a headline for iSatori's new MX-LS7 and win!"

"Have you ever wondered whether you have what it takes to write copy for an advertisement?" asked Adele, "Well, if you're feeling lucky today... and you'd like to take a shot at writing a headline for iSatori's new MX-LS7 advertisement (to appear in our national ad campaign)... then now's your chance."

"We recently launched our new High-Performance Fat Burner, MX-LS7 (Maximum Strength Lean System 7®) with great success," he continues. "But to complement our launch of MX-LS7, and inform those who might be interested in such a strong, scientifically based fat burner, our creative team intended to develop three ads. While we have a great creative team here at iSatori, and they were, in fact, able to develop two ads for MX-LS7—that are, in my humble opinion, fantastic, and have created quite in a stir in our industry, our team has struggled to develop a third ad—to round out our campaign. In essence, they 'hit' a creative wall."

Other companies would have just called in outside help—in the way of a professional copywriter. But Adele thought it would be a lot more fun and "stimulating" to go to his beloved customers of iSatori, as well as readers and friends at RealSolutionsMag.com, his nutrition and exercise website, to see what they could come up with. Due to their success, Adele's marketing team decided to run the same contest on other popular fitness message boards on the internet, such as bodybuilding.com and 1fast400.com.

"The response is greater than we ever imagined," says Linda O'Byrne, Customer Solutions Manager at iSatori. "And the responses are so creative. And some are downright funny. It's going to be a huge challenge to pick just one headline to win."

And what types of prizes were put up for grabs? (After all, it is a contest.) Two bottles of iSatori's new MX-LS7—The High-Performance Fat Burner if your headline wins. And if your headline gets used in iSatori's national ad campaign, you'll receive a year's supply of MX-LS7 (valued at $1,000).

If you think you have what it takes to write a winning headline, it's not too late! The entry deadline is September 30, 2006. Follow this link to find out how to submit your headline and get in on your chance of winning:
www.realsolutionsmag.com/idealbb/view.asp?mode=viewtopic&topicID=6169&num=20&pageNo=1

And if writing headlines isn't your "thing," follow the link anyway to read the headlines submitted so far for some good laughs!
http://www.realsolutionsmag.com/idealbb/view.asp?mode=viewtopic&topicID=6169&num=20&pageNo=1

* For more information about MX-LS7, and to read more about it before submitting your headline, follow this link.

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