MX-LS7™ Rated Number One Fat-Burner Product by Jeff Everson's Planet Muscle Magazine

MX-LS7, the new high-performance thermogenic fat burner for men from iSatori Technologies, was unanimously voted number one "best in class" fat burner by Jeff Everson's Planet Muscle Magazine.

Golden, CO; February 22, 2007—With hundreds of fat burners lining the shelves of supplement stores, it can be hard to determine which one to choose. But now that Jeff Everson's Planet Muscle Magazine has hand-selected MX-LS7 as the "best in class" supplement for those looking to slash stubborn bodyfat fast, consumers can feel confident about which thermogenic fat burner to use.

"Jeff Everson's Planet Muscle Magazine has hand-selected MX-LS7 as the 'best in class' supplement for those looking to slash stubborn bodyfat fast, consumers can feel confident about which thermogenic fat burner to use."

MX-LS7, the new high-performance thermogenic fat burner for men, developed by iSatori Technologies and a medical doctor, was unanimously voted number one "best in class" fat burner by Jeff Everson's Planet Muscle Magazine.

Founder and CEO of iSatori Technologies, Stephen Adele, stated, "Winning the best in class fat burner from such a well-respected magazine is quite a privilege. I speak for everyone at iSatori when I say we're extremely honored and proud of this award. It proves to us, and our customers, that MX-LS7 is in a class of its own."

"The MX-LS7 formula was engineered using solid scientific evidence," explains Jeff Everson, Editor-in-Chief of Planet Muscle Magazine. "And because of this, combined the fact that a significant number of readers have tried MX-LS7 and were thrilled with how fast it worked, we were compelled to pick it as our 'best in class' fat-burner product in 2007."

In fact, Mr. Adele pointed out, "Just about every day, customers write, call, and stop me at the gym to tell us that MX-LS7 is the strongest, fastest working fat burner they've ever tried. And as a result, our production runs of MX-LS7 are continually sold out, and it's sometimes hard to find at retail stores."

So, if you want all the perks that come with chiseled, granite-like abs, or if you're a guy who wants to possess a harder looking body than all the other guys, according to Planet Muscle Magazine and users across America, there is only one obvious choice: MX-LS7. Quite simply, in the words of CEO Stephen Adele, "MX-LS7... Nothing is stronger. Nothing works faster."

MX-LS7, the new extreme thermogenic, formulated by iSatori Technologies and a leading medical doctor, retails for $54.99 (for 120 bio-diffusion capsules) and is available at progressive supplement retailers like Vitaminshoppe, VitaminWorld, and online at bodybuilding.com. For more information on MX-LS7, call 1-866-688-7679 or visit isatoritech.com/MX-LS7. Retailers interested in stocking MX-LS7 may contact Europa Sports, America's largest supplement distributor, at 1-800-447-4795 or by visiting EuropaSports.com.

To learn more about iSatori Technologies, visit isatoritech.com

To learn more about Planet Muscle, visit PlanetMuscle.com

iSatori Technologies Wins the Coveted Nutrition Business Journal Business Achievement Gold Award for the Second Time

[Golden, CO; February 26, 2007] Every year, the prestigious industry consortium and publishing company, Nutrition Business Journal, takes on the overwhelming task of reviewing literally hundreds of nominations for their annual "NBJ Awards." After months of thorough and painstaking effort, the internal committee of NBJ staff along with their editorial advisory board members narrow their selection down to only those companies they find truly worthy of recognition.

"...a company that competes in an industry that's been tarnished by snake oil companies can still 'do right' and 'do good' and come out on top."

This year, for the second time, iSatori Technologies is proud to be recognized with the Gold Medal Award for growth in a small company.

"We are extremely proud and deeply honored to have been recognized with this award," shared Stephen Adele, founder and CEO of iSatori Technologies. "As a company that holds true to its core values, it's really nice to be recognized by our peers for our accomplishments."

Stephen goes on to say, "It goes to show you that a company that competes in an industry that's been tarnished by snake oil companies can still 'do right' and 'do good' and come out on top. It's a great feeling and makes me even more proud of our employees and our brand."

iSatori Technologies, founded in 2002 by Stephen Adele with their flagship product Lean System 7®, is a maker of high-quality, scientifically researched sports nutrition, energy, and weight-management supplements. NBJ recognized iSatori for their 170% growth in 2006, with sales approaching $20 million, along with their far-reaching availability: iSatori products can be found in over 31,000 retail outlets throughout America, including GNC, Wal-mart, Walgreen's, 7-11, Vitamonshoppe, and Vitaminworld, as well as in such countries as the UK, Italy, Australia, New Zealand, and Canada.

Last year, iSatori received numerous accolades, including being nominated as a finalist for the Better Business Bureau's Golden Torch Award for their Marketplace Business Ethics, and Stephen Adele enjoyed being named a finalist for Ernst & Young's 2006 Entrepreneur of the Year.

Award recipients for this year's coveted NBJ have been invited to receive their rewards in person at the annual NBJ/Newport Summit, an exclusive retreat held in Laguna Niguel, California, July 18-20, 2007, and given the opportunity to share a few words on their companies.

Nutrition Business Journal is a research, publishing, and consulting company serving the nutrition, natural products, and alternative health-care industries. To learn more about the NBJ, visit their website at www.nutritionbusiness.com.

To learn more about iSatori Technologies and their clinically researched supplements, visit them at their website www.isatoritech.com.

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