Colorado Law Enforcement, Fire, and Rescue Agencies Answer the iSatori Challenge to Get Fit and Drop 431 lbs of Ugly Fat & Re-Build Their Bodies

In the first round of the 2009 911 Ultimate Transformation Challenge, sponsored by iSatori Technologies, six civil servant agencies across the Denver metropolitan area, including fire, rescue, and law enforcement, lost a staggering 431 pounds of ugly bodyfat while gaining strength and rebuilding their bodies—over the course of just 12 weeks!

In return, Stephen Adele, CEO of iSatori, donated one dollar for each pound of bodyfat lost and muscle gained, totaling $862, to The Denver Police Foundation for their spectacular success. iSatori also awarded the top male and female winners with a nice fat check of $1,697.50 for their hard work to obtain their new, hard bodies.

The Grand Champions were Bob Hart and Christine Chavez, both of the Denver Police Department. Bob lost 35.5 pounds and gained lean muscle to completely transform his body. Christine lost 14.5 pounds and lost nine inches off her waist! So now, she looks lean and fit, no matter what she's wearing.

"I have to say, choosing the winners was one of the most difficult challenges of this endeavor," shares iSatori co-owner Julia Adele. "There were so many fantastic transformations and truly inspiring stories. We wanted to award everyone who competed in this Challenge!"

Adele continues, "It's a great privilege to work with and help our police and fire personnel become stronger and healthier. They serve as role models to their coworkers, friends, family, and communities, so it's important for them to stay physically fit and mentally strong."

To learn more about the 911 Ultimate Transformation Challenge, visit www.911UTC.com, or to find out more about iSatori's scientifically proven supplements, and for free downloads of their practical diet and exercise Plans to help you build your best body, and start your body transformation today, please visit www.isatoritech.com

Hardcore Energize Bullet™ Skyrockets to the Top 10 in the Energy Drink and Energy Shots Beverage Category

There's a new contender on the shelf when it comes to energy shots called the Hardcore Energize Bullet, and it's taking on the category by storm. In fact, AC Nielson just released their newest data, showing the 2.9-oz Hardcore Energize Bullet is now one of the top 10 brands in the energy drink and shots category in North America.

The "energy shot" category is officially the fastest growing category in convenience stores, as recently reported in BevNet. Convenience stores and gas stations are seeing rapid growth of "energy shots," and as a result, sales of this new category are expected to climb from the current estimate of $100 million to $500-plus million in 2009; thereby making "energy shots" the fastest growing category in convenience store retail.

"When it comes to energy drinks and shots, the Energize Bullet from iSatori Technologies certainly stands out," comments Brandon Frickey, the brand's ambassador and manager. "Thanks to its innovative and very distinctive packaging, no-space merchandising, and traffic-stopping graphics—which tend to elicit a racy joke or two. The Energize Bullet has been well received by customers not just for its hot looks but also for its excellent taste and potent all-day-energy-boosting effects."

"We're thrilled to see iSatori has leapt into the Top 10 brands in the energy drink and shot category with the Hardcore Energize Bullet. This is a huge step for the brand and is a valid reason every beverage retailer and convenience store should stock our Energize Bullet… because it's a Top 10 brand and has a proven track record of sales through consumer demand," shares Stephen Adele, CEO and founder of iSatori Technologies. Stephen goes on to say, "We are excited to grow our distribution as more consumers see, try, and continue to purchase the Hardcore Energize Bullet."

"The packaging alone is enough to stop people in their tracks," adds Stephen Adele, "but while there are literally thousands of energy drinks and shots available, there is only one Energize Bullet...it's truly unique. And once people discover the Hardcore Energize Bullet contains 300 mg of sustained-release caffeine so it causes no unwanted jitters, it's a no brainer to pick up the vial. That, combined with no sugars to eliminate the dreaded sugar crash has given it a lot of buzz, so to speak."

The all-new Hardcore Energize Bullet, a 2.9-oz sugar-free energy shot, available in two delicious flavors—Blue "Raspberry" Rage and Black "Cherry" Rush—is available at gyms, convenience stores, and 7-Eleven nationwide. (Look for it at the drink cooler or on the counter. If it's not available, ask the Manager to order it.) To learn more about the new Hardcore Energize Bullet, visit www.isatoritech.com/bullet or call 1-866-688-7679 between the hours of 8:00 a.m. and 5:00 p.m. MST, Monday through Friday. Retailers interested in carrying the Hardcore Energize Bullet can contact Renee at iSatori at 303-215-9174, ext. 104.

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