"This unique drug-like delivery technology is the backbone of iSatori Technologies' new FLASH POINT product—a unique, rapid, targeted weight management and energy system that will truly deliver what we are all looking for...Fast Results."

Flashpoint: Introduction 1.0

How iSatori Created the Most Revolutionary Fat-Burning Product Ever Imagined

By Stephen Adele

Listen up, Listen up. Class is now in session. I say that humorously, but today indeed, a lesson will be learned, and class will be taught.

It's very rare these days in the dietary supplement industry that true innovation occurs. I'm not talking about the typical innovation of most companies—you know the drill, change this or that ingredient, add this in, and voila, the latest "revolutionary product" has been created. I don't think so.

What I want to tell you about is NOT some revolutionary blend of ingredients or some so-called scientific study that says you're going to lose XXX% of your bodyweight overnight. We see and read these all the time and know they are purely fictitious. So, let's step back and face reality for a second. We all know any product claiming such lofty goals is exactly that…lofty…and probably not worth our hard-earned money.

What I want to tell you about and teach you about is a novel delivery system—one that truly will change the way you think of dietary supplementation. It's called Melt Tab™. This unique, drug-like delivery technology is the backbone of iSatori Technologies' new FLASH POINT product—a unique, rapid, targeted weight management and energy system that will truly deliver what we are all looking for…Fast Results.

Old-School Formulas

Most traditional delivery systems follow this path….Step 1: Insert product into mouth. Step 2: Swallow. Step 3: Wait. [Depending on the level of disentegrants, excipients, flow agents, etc…. used in the product to determine how quickly the product actually gets broken down in the digestive system and, more importantly, how quickly it can actually get in the body and start working.] Step 4: Try to plan your workout, etc., around Product X actually getting to work.

So am I saying all other delivery formats—you know, tablets, capsules, powders, etc.—are completely obsolete? Not exactly. What I am saying is that for precise, rapid, and targeted delivery, Melt Tab is the only way to go, and it is the future of dietary supplementation.

"Melt Tab™ delivery is a proprietary blend of specially synthesized and micronized ingredients that creates a rapidly dissolving tablet that instantly begins breaking down in the mouth..."

The next logical question to ask is how then does this new delivery technology work?

Melt Tab™ delivery is a proprietary blend of specially synthesized and micronized ingredients that creates the following: 1) A rapidly dissolving tablet that instantly begins breaking down in the mouth; 2) Complete tablet breakdown within 45 seconds under the tongue; 3) Key actives are delivered rapidly, directly to the tissues and blood serum within minutes; 4) Results you can see and feel… almost instantly.

Now even the best of delivery systems won't do much unless the right actives, in the right doses, are delivered in the product. This is where science meets hypothesis, which means only one thing…testing.

In an effort to develop iSatori's new FLASH POINT product, something new happened. Something different…uniquely difficult.

You see, we always test the products on ourselves, to ensure they're highly effective and, in some cases, taste excellent, etc… you know, the typical hit list you have come to expect from iSatori: quality, innovation, taste, plus excellence. The thing is, though, with FLASH POINT, it was different.

I can't tell you how many times we rejected sample after sample of product for various reasons. Maybe it didn't taste right. Maybe it didn't give us enough energy. Or it wasn't working fast enough. Something just wasn't right…

We went back to the "drawing board" on FLASH POINT more times for a single product than we ever have in the history of iSatori. Were we frustrated? Absolutely! But we all knew the product had to be precise in every way, so we kept at it. And the end results are nothing but astounding.

As stated above, FLASH POINT had to be precise in every way, and that philosophy was prescribed in determining the ingredient mix. Here is a quick look at the Supplement Facts box for FLASH POINT.

FLASH POINT contains a multifaceted group of ingredients that target multiple mechanisms in the energy, thermogensis, mood, and fat oxidation pathways. Let me tell you a little bit about each of the ingredients in FLASH POINT and why they are incorporated:

Caffeine (1,3,7 trimethylxanthine) is the first ingredient listed in FLASH POINT, and for good reason. This ingredient is a staple and a must in any energy formulation. Caffeine credibility is undeniable as it possesses the ability to quickly increase metabolic rate and energy output. Belza A, et al (2009), looked at the acute thermogenic response to caffeine consumption. Thermogenesis was measured for a period of four hours after ingestion of caffeine and showed an increase in thermogenic response of six percent over the course of the treatment period. This is a key finding related to FLASH POINT and one of the primary outcomes desired in any energy and weight-management system.

Increased thermogensis is key to enhanced metabolism and fat burning. Some other studies of interest relate to training performance. Beck, et al (2006), studied 37 resistance training men on various parameters of strength. Subjects consumed 201 mg of caffeine prior to exercise. Caffeine ingestion resulted in a 2.1% increase in 1 Rep Max Bench Press. I know, 2.1% doesn't sound like a whole lot, but considering all this was from a single dose of caffeine…it's pretty darn impressive.

If that's not enough, Doherty, et al (2005), looked at and digested 21 different studies showing caffeine reduced the rating of perceived exertion by 5.6%. Additionally, though, and more importantly, is that caffeine increased performance by an astounding 11.2%. That's enough to grab my attention.

Next on the hit list for FLASH POINT is Beta-Phenylethylamine. Phenylethylamine, otherwise known as PEA, is a neuromodulator, meaning it is involved in the neurotransmission of Dopamine and Norepinephrine. It is naturally occurring in some foods, particularly cocoa, and may be responsible for the "runner's high" that often occurs during exercise.

Being a neuromodulator, it has functions in mood and mental alertness by affecting the transmission of catecholamines. PEA is incorporated into FLASH POINT for its ability to affect catecholamine transmission and its properties to elevate mood and mental acuity.

So thus far, we have key ingredients designed to enhance energy, mood, and thermogensis… Now, let's look at the rest.

"One serving of FLASH POINT, and we know you will be hooked. Energy and thermogenesis you will feel instantly… with results that will last."

Hordenine (N,N-dimethly-4-hydroxyphenylethylamine) is another alkaloid found in citrus fruits. Hordenine may act to ramp up metabolism through increasing the secretion of norepinephrine. Norepinephrine, being the primary catecholamine involved in fatty acid oxidation, may serve to help increase the amount of fatty acids liberated and burned for fuel by the body. Further, hordenine may help enhance the benefits of other ingredients in FLASH POINT by inhibiting the enzyme MAO or monoamine oxidase, an enzyme that rapidly breaks certain neurochemicals and catecholamines. Thus, hordenine not only supports the previous ingredients but may have other independent benefits on thermogenesis as well.

Synephrine (4-[1-hydroxy-2-(methylamino)ethyl]phenol) is an adrenergic amine that is naturally found in some citrus fruits, like Citrus aurantium. Its primary function is that it may stimulate primarily the beta-3 receptor, a key receptor involved in the liberation of fatty acids from the adipocyte. Stimulation of the beta-3 receptor sites elicits the breakdown of lipolysis (fat). By targeting this receptor, we may assist in increasing the metabolic rate without affecting heart rate or blood pressure.

Synephrine is generally considered a very mild stimulant. It may provide an energy boost and increase metabolic rate leading to the burning of more calories. Synephrine is a key ingredient to increase the liberation of fatty acids to be utilized in the beta-oxidation cycle.

Evodiamine (8,13,13b,14-Tetrahydro-14-methylindolo[2'3'-3,4]pyrido[2,1-b]quinazolin-5-[7H]-one) is a quinozole alkaloid isolated from the unripe fruit of Evodia rutaecarpa, a popular plant in China for centuries. Evodiamine has some amazing properties, similar to that of capsaicin. It acts by agonizing a receptor known as TRPV1, involved in heat regulation. Through the activation of this receptor, evodiamine may thereby allow for enhanced heat production and thermogenisis. This is evidenced by the animal research documenting significant weight loss upon administration of evodiamine. (Kobayashi 2001)

Evodiamine may also work by and in synergy with the other compounds in FLASH POINT by increasing the secretion of catecholamines epinephrine and norephinephrine. (Yoshizumi, M 1997) Since catecholamines are intimately involved in fat loss, evodiamine may again potentiate the fat-oxidizing pathways.

Lastly, studies suggest evodiamine may increase peripheral heat loss, while core temperature remains unchanged. This result indicates an increase in energy expenditure through increased heat loss. (Tsai 1995)

Yohimbine HCL (17-hydroxy-yohimban-16-carboxylic acid methyl ester) is known as an alpha-2 antagonist. The alpha-2 receptor acts to inhibit norepinephrine release and try to put the "breaks" on the fat-loss cycle. (Galitzski 1988) By antagonizing this receptor, we may therefore help keep the fat-loss cycle going, if you will, by inhibiting a potential negative feedback loop that could otherwise halt fatty acid liberation. Since we have multiple actives designed to increase the amount of norepinephrine secreted in an effort to enhance the fat-loss pathway, we must also think of potential factors that could inhibit the product's effects. Thus, yohimbine was added.

Summation

I know. That was a lot to take in a short period of time. To sum up, FLASH POINT isn't yet another typical fat burner. Theory, Science, Testing, and Real-World Results all went into the making of FLASH POINT. The end product is something truly unique. A delivery system that is steps ahead, coupled with solid ingredients in the right mix. One serving of FLASH POINT, and we know you will be hooked. Energy and thermogenesis you will feel instantly… with results that will last.

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